- Identify primary customer relationships.
Target Audience / Demographic
- Develop a customer perspective.
What do they want, need, like, expect, etc.?
- Define Unique Value Proposition
5 Critical Components of Your Message
- Define Desperate Problem
- Make Unique Promise
- Provide Overwhelming Proof
- Make Irresistible Offer
- Give Reason to Act Now
Understanding the 4 major persona’s helps you target your landing pages to the “buying personality” of your customers.
This persona is looking for your competitive advantages. They don’t waste time and need to be convinced your company can solve their problem quickly. These people prefer a process where they are given options, probabilities and challenges. They need to feel that they are really in control of the searching and buying process. The number one question you have to answer for this type is why are YOU the best at what you do?
AIDAS Stages in the Sales Process:
The AIDAS theory shows how people go through five specific stages before purchasing a product/service.
Both Organic and Paid traffic play critical roles in the success of your online business model. We will help you develop your organic results on your website and Social Media and look at affordable options for increasing Paid internet marketing strategies.
Basic Steps of Marketing Plan
Customers – Are visitors finding what they need?
Website – Do we need adjustments to our pages?
Revenue – Are we making more money?
- Who are your visitors?
- When are they coming?
- Where Are they Coming From?
- What are they Viewing?
- Do they find what they are looking for and become satisfied Customers?
- Google AdWords
- Facebook Ads
- eMail Campaigns
- Increases Revenue
- Decrease Cost
- Improve Customer Experience
Test, suggest improvements, and implement changes.
- Determine our most important metrics (KPI)
- Set SMART GOALS
Conversion & Optimization:
- Testing Plan challenges assumptions about audience
- Optimize for maximum outcome
Traffic & Promotion:
- Online Media Channel Planning & Buying
- Ad Placement, Display, PPC, eMail, Social Media, etc