Internet Marketing - Benthal Consulting

Relationship Development:

Identify primary customer relationships.
Target Audience / Demographic
Develop a customer perspective.
What do they want, need, like, expect, etc.?
Define Unique Value Proposition

5 Critical Components of Your Message

Define Desperate Problem
Make Unique Promise
Provide Overwhelming Proof
Make Irresistible Offer
Give Reason to Act Now

Customer Persona’s:

Understanding the 4 major persona’s helps you target your landing pages to the “buying personality” of your customers.

Competitive

This persona is looking for your competitive advantages. They don’t waste time and need to be convinced your company can solve their problem quickly. These people prefer a process where they are given options, probabilities and challenges. They need to feel that they are really in control of the searching and buying process. The number one question you have to answer for this type is why are YOU the best at what you do?
FAST/LOGICAL

Spontaneous

The spontaneous persona wants to know you can get them what they need quickly. They enjoy movement and simplicity, not details and cold, hard facts. If your product seems right for their needs, they’ll make a quick purchase. Most spontaneous visitors just have to like you to convert. These people are personal, impulsive, and may not always know exactly what they want. They see you as the expert and want to be told what they need, so provide them with professional opinions and guarantees, rather than confusing options.
FAST/EMOTIONAL

Humanistic

The humanistic persona tends to be a people-centered, empathetic individual. They make slow and emotional buying decisions because they value and seek relationships from the company they are buying from. Showing the “human” side of your company and strong personal customer services are important. Testimonials of satisfied customers will also give them the trust in you they need in order to convert.
SLOW/EMOTIONAL

Methodical

The methodical persona is logical and deliberate requiring details and won’t tolerate disorganization. They want to know EXACTLY how your product or service can solve their problem. Is there evidence of what your claiming your product or service can do? The methodical persona wants documentation of truth. This persona makes slow, logical decisions when buying and is usually the most difficult to convert.
SLOW/LOGICAL

AIDAS Stages in the Sales Process:

The AIDAS theory shows how people go through five specific stages before purchasing a product/service.

Attention

Attract the attention of the customer. Making a strong positive first impression and differentiating from your competition is crucial in capturing the attention of a customer and placing them at ease.

Interest

Raise customer interest by focusing on your advantages and benefits. It must be relevant to visitors wants and needs. Maintain clients interest by guiding them deeper into topic that interests them the most.

Desire

Convince customers that they want and desire the product/service and that it will satisfy their needs. Leave the new client saying “Why didn’t I buy this before? I need it now!”

Action

Lead customers towards taking action by clearly showing them what to do? Although there may be desire for the product, the customer might not act on it. Incentives and Calls to Action are critical at this phase.

Satisfaction

Customer is content that they made the right decision. Following through on support will make them happy enough to tell others about you.

Marketing Strategies

Both Organic and Paid traffic play critical roles in the success of your online business model. We will help you develop your organic results on your website and Social Media and look at affordable options for increasing Paid internet marketing strategies.

Basic Steps of Marketing Plan

Strategic Approach

Marketing – Are we using our resources effectively?
Customers – Are visitors finding what they need?
Website – Do we need adjustments to our pages?
Revenue – Are we making more money?